![]() Google defines unique visitors as the “total number of unique users who logged an event.”īack in Universal Analytics (compare UA to GA4 metrics here), the “Total Number of Users” metric was measured as a whole based on unique sessions (users that had at least one session within the selected date range). Official Google Analytics Definition of Unique Visitors This information can be used to determine the engagement of your site content, the effectiveness of marketing campaigns, and user behaviour based on traffic sources. Google Analytics unique visitors are one of the most important web analytics metrics and shows you insights regarding the growth and evolution of your site’s audience.Īn increase in the total number of unique visitors means that your site is being accessed by new people over a certain time period. Unique visitors are defined as the number of unduplicated individual users who visit your website over the course of a specified time period. This changes the definition of unique visitors in Google Analytics 4, but don’t worry - we’ll show you everything you need to know about unique users visiting your site right in this guide. The new event-based data model changes the way in which Google Analytics shows returning and new users on the main tool’s interface. Google Analytics 4 measures website visitors differently than Universal Analytics. If you’re not yet a customer, grab a 30-day free trial and start using the importer within minutes. If you’ve got an account, sign-in and start using it today. Our Google Analytics importer is now available Campaign builder Our UTM generator for track campaigns.Roadmap What features do you want in our software?.Changelog Recent updates to our analytics software. ![]() Laravel tips Tips from our CTO for developers.Documentation Learn how to use Fathom Analytics.Above Board Our bi-weekly podcast about Fathom.Our blog The latest digital privacy news & more.Researching website analytics? Here's why Fathom is the best choice.vs Google Analytics Fathom is a great alternative to GA. ![]()
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